Help Your Self! The Rise of Self-Design
By Mieke Gerritzen
A wry satirical take on self-help, the marketing of happiness and the narcissism of personal identity.
Who are you, who do you want to be, and what do you need to do to get there? We are constantly pushed to lead the perfect life, and present a picture of a rich, beautiful, happy and successful existence.
Our identities used to be shaped by our communities, families, and friends, but today, in the online era, we’re expected to write our own success stories on social media platforms. We design our own brand, create our own image and present ourselves in the way we want to be seen.
The various imaginative methods and ideas for upgrading oneself — by dieting to achieve the perfect body, transforming your talents into a successful business, or finding bliss by meeting a new love — are seen as new forms of creativity, or Self-Design. Help Your Self takes a hard look at how we design our perfect self and the relatively new phenomenon of the self-help industry.
Read if you: are guilty of checking who viewed your Instagram Stories every 18 minutes.